Project Description

About the Brand

An independent lifestyle label that is unrestrained by genre and gender, culture, or trend. A second skin with a streak of rebel edge for the fashion forward.
The logo is built up of two overlapping “V’s” that represent the duality / multiplicity of fashion and the importance of form + function, substance + style.  The outer ring represents the shape of time, wholeness, infinity, cycles, seasons, constant re-creation and reinvention.
A newcomer to the scene, Kelly is not your typical designer. Formally educated in Law, her desire to create prompted her to abandon her previous life as a lawyer to pursue design in 2010.  Her legal background, however, has not only equipped her with the skills necessary to handle the complexities of running a business but also gave her a unique no-nonsense problem-solving approach to her designs.
Inspired by her adventurous lifestyle and motivated by her uncompromising attitude and belief that form, function and quality are not mutually exclusive, Kelly created THE ELEMENTS COLLECTION, a distinct new breed of luxury urban dry bags that truly embody the trinity of style, quality + function.
Country of Origin: Hong Kong